Austin is known for its casual and playful nature, its the playground of Texas. Located in the center of the Lone Star State, with the state capital and home to the University of Texas, the city supports a politically charged and culturally rich environment. It's hip, trendy, and high-tech. A large creative population, primarily musicians and artists, it enhance its eclectic nature. Austin is one of only a few U.S. cities with professional ballet, symphony, opera, and theater companies. With 20 museums, dozens of galleries, and as many as 35 theater companies, the city is experiencing a cultural renaissance. Austin's new radio station 97.5 Pride Radio is the secound LGBT focused station in the nation to be operated by San Antonio based iHeartMedia, the other is in Minneapolis.
Other iHeartMedia stations in Austin include 96.7 Kiss FM, 98.1 KVET-FM, KASE 101, 102.3 The Beat, 103.1 iHeartAustin and AM 1300 The Zone.
Pride Radio Austin is modeled after iHeartMedia’s popular Pride Radio channel on the iHeartRadio app. It is kicking off commercial free, playing 10,000 songs in a row from artists such as David Guetta, Calvin Harris, Nick Jonas, Katy Perry and Rihanna. The new station will also feature news and contests of interest to the Austin LGBT community,